Celebrating Wyoming Pride: Chugwater Chili’s Exciting NIL Partnership with the University of Wyoming

At Chugwater Chili, we’ve always been proud to call Wyoming home. For nearly 40 years, our small-town company has brought bold, award-winning flavor to kitchens across the state and around the world. This season, we’re thrilled to deepen our Wyoming roots with an exciting new partnership: an NIL collaboration with University of Wyoming Cowboy Football tight end John Michael Gyllenborg, joined by a special appearance from Grace Wicks, daughter of the University of Wyoming’s Head Basketball Coach Sundance Wick’s. 

This partnership embodies everything we love about Wyoming—community, grit, pride, a little humor, and outstanding Cowboy spirit.

A Proud NIL Collaboration with Wyoming Athletics

Our new NIL ad highlights what truly matters to us: supporting Wyoming athletes and celebrating the traditions that make our state unique. John Michael Gyllenborg, one of the Cowboy Football team’s standout players, brings both heart and talent to the field—qualities we deeply admire. Paired with Grace Wicks’ energy and enthusiasm for being on screen, this collaboration captures the pure excitement that surrounds every game day in Laramie. We also added a little humor in with Grace's questions for John on why he enjoys Chugwater Chili, then at the end where she cutely asks if he has a girlfriend, it is priceless. 

Showcasing Wyoming athletes and families isn’t just marketing for us—it’s a way to invest back into the community that has supported Chugwater Chili for nearly four decades. 

Partnering with Wyoming student-athletes helps elevate local talent, uplift our community, and strengthen the connection between small Wyoming businesses and Wyoming Athletics.

We’re honored to stand alongside the Cowboys and the passionate fans who support them.

Serving Chugwater Chili on Game Day at War Memorial Stadium

There’s nothing quite like a crisp Wyoming fall Saturday spent cheering on the Cowboys. And this year, Cowboy fans get to enjoy Chugwater Chili right in the stadium concession stands. Whether you’re warming up with a classic bowl of our chili or enjoying one of the stadium’s other tasty creations, it’s an honor to be part of your game-day traditions.

We know how much Wyoming fans love bold, hearty flavors—and we’re proud to bring a little extra heat and hometown flavor to every game.

Almost 40 Years of Wyoming Tradition

Chugwater Chili has been a Wyoming original since 1986. From our beginnings in the small town of Chugwater to becoming a pantry staple across the country, we’ve always stayed true to our roots. Quality ingredients, time-tested recipes, and authentic Western flavor are what keep customers coming back.

Today, fans across the U.S. continue to enjoy:

• Our award-winningChugwater Chili Seasoning
  
  

• Flavorful rubs and blends inspired to spice up your kitchen’s worldwide
  
  

• Easy, family-friendly recipes perfect for busy weeknights or special gatherings
  
  

• Products crafted with care by a small Wyoming company you can trust
  
  

Supporting local matters—and we’re incredibly proud to represent Wyoming on the national stage.

Experience the Bold Flavor of Wyoming

Whether you’re in the stands cheering on the Cowboys or cooking at home for your own watch party, Chugwater Chili brings unbeatable flavor to every bowl, burger, steak, and tailgate recipe.

As we approach our 40th anniversary, we’re more committed than ever to sharing the taste of Wyoming with the world—and to supporting the teams, athletes, and families that make this state special.

From our family to yours—Go Pokes! 🟡⚫
And thank you for supporting nearly 40 years of Wyoming-made flavor.